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MarcomCentral

MarcomCentral is part of the TotalFlow software portfolio. This software-as-a-service (SaaS) offering comes under Ricoh’s Intelligent Marketing Solutions and is powered by our close strategic alliance with PTI technologies. It provides Print Service Providers and Corporate accounts with a complete online Marketing Asset Management Solution featuring web to print, e commerce and VDP capabilities for delivering cross media campaigns.

Features & benefits

MarcomCentral® is a complete Marketing Asset Management solution built on open-architected SaaS technology, suitable for corporate brands, CRD’s or commercial printers. It automates a variety of marketing, creative, and fulfillment processes using centralized and integrated online marketing portal(s). Users have unparalleled access to a wide-range of corporate marketing assets such as print, digital, and promotional materials with sophisticated customization and personalization capabilities managed by comprehensive user access permissions. MarcomCentral® features highly intelligent user controls, flexible integration capabilities, and on demand 1-to-1 marketing campaigns that greatly reduce costs and maximize marketing effectiveness.
Highlights:

  • Comprehensive Cross Media capabilities including print, personalised e mail and personal URLs (PURLs).
  • SaaS solution requires no servers, no software to download and no internal IT resources
  • Supports single or multiple storefronts with highly customizable site appearance.
  • Comprehensive role/user permission controls support.
  • Order process fully customizable per user and client.
  • Varied approval workflows offer flexibility and signoff.
  • User budget controls.
  • Multiple order statuses allow detailed viewing from order to delivery
  • HTTPS protocol and 128-bit SSL encryption; CyberSource for credit cards; all servers and databases are behind a firewall;
  • Job ticketing creates unique identifiers for each order
  • Pre-built and custom reports provide detailed information on all system activities
  • International language support for both user and admin areas.
  • Integrates with CRM/ERP, MIS, Accounting, Login, Workflow, Shipping programs
  • Web Services available including: Check Order Status, Create Packing Slip, Create Invoice, Delete Line Item, Get Inventory, Update Inventory, Messaging
  • Multiple Data Feeds available including: FTP/SMTP/ HTTP: Sales Work Order, Job Ticket, Invoice, & Uberfeed

These features provide the folowing benefits:

  • Provides for consistency of product, quality and price
  • Intuitive, branded, easy-to-use online tool for ordering modified and repeated printed materials, including versioned and variable data programs
  • Guarantees enforcement of corporate identity and design standards
  • Reduces the overall turnaround and fulfillment times
  • Eliminates rework and associated costs and waste
  • Provides purchasing control via approval levels
  • Program available for orders 24-hours a day, 7-days a week
  • Access to critical report information
  • Accurate budget planning by cost center
  • Completely transparent to the end-user with single-sign and/or linking to a corporate intranet
  • Perfect fit for Print on Demand and (re)Print on demand corporate requirements to reduce spoilage of inventoried items
  • Improves communication internally and externally and maintains customer and channel relationships

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