Ricoh eShop launches sustainability feature to turn customer feedback into forests

Ricoh UK has partnered with Feefo, the world’s largest verified reviews provider, to fund tree-planting projects in return for honest customer reviews.

Treefo, the new sustainability feature by Feefo, was launched on Ricoh UK eShop in December. Every customer who makes a purchase through Ricoh UK’s eCommerce platform and submits feedback on their experience through Feefo website, will help plant 50 trees every month. To deliver this initiative, Feefo partnered with Ecologi, a climate solutions specialist. Ecologi works with project providers who engage with local communities to restore natural landscapes around world. 

As a member of several global initiatives including UN Global Compact, Science Based Targets, CDP, RE100 Climate Group, B4IG coalition, Responsible Business Alliance and We Mean Business, Ricoh has always been committed to driving positive change for the people, the planet, and the communities. The company has received several recognitions for its ESG efforts, most recently by EcoVadis who awarded the company with a Gold rating, placing Ricoh amongst the top 5% of organisations assessed in their industry in the context of sustainability performance. 

Ray Young, eCommerce Director at Ricoh UK, commented on the partnership: ‘More and more people want to make sustainable choices in their lives. Sustainability is important to us as an organisation, and we know it is important to our customers. I’m delighted that we’re now able to offer this new incentive to Ricoh eShop customers through our partnership with Feefo.’

Harena Saini, Environmental Manager at Ricoh UK, said: ‘I am glad that we have been able to introduce the new carbon-offsetting feature to Ricoh eShop. We place great emphasis on reducing the impact of our operations on the environment and have several initiatives in place to reduce our carbon emissions. Reaching net zero by 2050 remains a priority for our business.’

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: ‘This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?’