MarcomCentral

Software as a service solution that automates a variety of marketing, creative, and fulfillment processes using centralised, integrated online marketing portals.

  • Features and benefits
Features:
  • Cloud based SaaS solution requires no servers, no software to download and no internal IT resources, subscription payment model
  • Supports single or multiple storefronts with highly customizable site appearance to reflect an individual clients brand
  • Advanced personalisation and customisation controls via easy to use online menu driven forms & pre-populated content
  • Bridge online and offline media by adding dynamic QR codes and personalised URL’s (PURLS) to assets
  • Comprehensive user access controls and user groups allow controlled access by individual, department etc.
  • Approval workflows & user budget controls
  • International language support and localisation 
  • Open API to allow connectivity with other systems including MIS, marketing automation and CRM systems.
  • Integrates with Ricoh’s TotalFlow Suite, production printing digital front ends (DFE’s) and workflow solutions for end to end automation


These features provide the following benefits:

  • Provides Marketing Intelligence to manage brand consistency and compliance
  • Intuitive, custom branded, easy-to-use online tool for ordering static, versioned and variable assets
  • Guarantees enforcement of corporate identity and design standards
  • Reduces overall turnaround and fulfilment times
  • Perfect for Print on Demand and Re-Print on demand corporate requirements to reduce spoilage of inventoried items
  • Reduces pre-printed stationary costs and stock obsolescence
  • Provides purchasing control via approval levels and cost centres
  • Asset reports to help manage asset obsolescence
  • Transparent and seamless user experience via single-sign from existing corporate web-sites
  • Improves communication internally and externally and maintains customer and channel relationships 
  • Easy transition from MarcomCentral’s FusionPro Suite to a full online marketing service.