Cotton Traders has a wealth of enriched data from its loyal home shopping customers. However, restricted in-store technology agility and unreliable PoS equipment resulted in limitations with gathering information from retail shoppers. Using a Ricoh IT Managed Service, the company has transformed in-store PoS operations, improving insight and the overall customer experience.
- Challenge: Customer Engagement
- Industry: Other
- Business size: Large business
- Service Line: IT Services