Are You Giving Your B2B Buyers the B2C Experience?

B2B eCommerce has come a long way. But for many organisations, there’s still progress to be made. According to Sana Commerce, 94% of B2B buyers experience online order issues, and 36% abandon purchases due to a lack of real-time information. Outdated interfaces, missing data, and clunky approval processes waste procurement professionals’ time.

More than three-quarters (84%) of B2B buyers say an easy, accurate online procurement experience is vital. That’s a clear signal: enterprise buyers now expect the same fast, intuitive, and personalised experience at work that they enjoy in their personal lives.

So the question is: does your current purchasing experience meet expectations?

Learning from the Best: What B2B Can Borrow from B2C

B2C platforms have set a new benchmark: instant search results, up-to-date stock levels, one-click ordering, and tailored recommendations. B2B buyers now expect the same, even when they’re dealing with complex workflows, multiple stakeholders, or high-value orders.

Enterprise procurement needs to evolve; that’s where the Ricoh eShop is taking the lead.

Having learned from B2C platforms and built with enterprise integration in mind, the Ricoh eShop offers a streamlined experience for organisations using Coupa or similar business spend management platforms. With seamless login and an end-to-end procure-to-pay journey, buyers can browse, select and purchase, all within their Coupa platform. That means:

• Single sign-on access via Coupa.
• Real-time data for product availability, pricing, and order tracking.
• Self-service ordering with custom catalogues tailored to your organisation.
• Fewer errors, faster fulfilment, and better visibility.

Not a Coupa user? Reach out to discover if your ERP is compatible.

When Procurement Gets More Complex

For many organisations, everyday purchasing is only one part of the procurement landscape. Larger enterprises often face additional challenges when ordering high-value devices, configuring multi-site deployments, or coordinating approvals across multiple departments.

These purchases rarely follow the simple “add to basket” model familiar from standard eCommerce. Instead, they often involve:

• Multiple internal stakeholders approving orders.
• Complex device configurations or bundled services.
• Contract-specific pricing and catalogues.
• Large rollouts across multiple locations.
• Close collaboration between procurement teams and suppliers.

Traditional eCommerce platforms aren’t always designed to handle this level of complexity. Enterprise buyers need platforms that combine ease of ordering with governance, visibility, and control.

This is where Ricoh extends the experience beyond everyday purchasing.

Managing Complex Procurement at Scale

For organisations dealing with high value purchases, complex device configurations or multi-site rollouts, procurement requires more than a standard ordering platform.

This is where the One Ricoh Portal (ORP) comes in.

The One Ricoh Portal is a centralised platform designed to give organisations greater visibility and control over their Ricoh services. It allows customers to manage their existing Ricoh devices, track usage, submit meter readings, order toner supplies and raise service requests as part of their inclusive contract.

By bringing these essential functions into one place, ORP helps organisations streamline device management and maintain smooth day-to-day operations across their workplace.

With the One Ricoh Portal, customers can:

• Create, review and approve complex device configurations.
• Manage approval workflows across multiple stakeholders.
• Access tailored catalogues and contract pricing.
• Track procurement activity across locations and departments.
• Collaborate with Ricoh teams on multi-site deployments and large-scale projects.

In short, ORP streamlines enterprise procurement beyond everyday consumables. It turns complexity into clarity.

Explore the full functionality of ORP here: ricoh.co.uk/support/onericoh-portal 

From Transactional to Strategic:

A consolidated, centralised approach can free procurement professionals to focus on strategic goals and value-add activities. With less admin and fewer delays, you can turn procurement from a bottleneck into a strategic advantage.

At Ricoh, we’re not just a supplier. We’re a long-term digital partner for smarter buying, better outcomes, and business growth.

Ready to transform your procurement experience?

Speak with Ricoh to explore ERP-integrated solutions that work the way your business works. Contact us today.