A New Narrative for Print
Ricoh partners with the IPIA on a new campaign to strengthen the industry for the long-term.
Championing print
Last year, the Independent Print Industries Association (IPIA) conducted a pivotal national print research and advocacy project with world-leading research and data science agency, Madano. The primary aim is to positively shift the perception of print among UK consumers and businesses across a range of critical factors.
As an IPIA member, Ricoh is working in partnership with the trade association and its members to help the initiative deliver on its objectives. We are passionate about supporting the project’s long-term objective to strengthen the position of print as a communications and marketing medium – ultimately helping to drive and grow print volumes for the UK market.
Watch the video to hear the views of our commercial print director, Tim Carter.
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