Creates profitable revenue streams in new markets

When Pensord, one of the UK’s leading trade magazine printers, recognised a change in demand for traditional litho print services, it took a strategic decision to diversify its business and set up a digital print unit. Pensord Digital, which has been developed around Ricoh/Heidelberg Linoprint digital print technology, has been a huge success. Not only has it opened up new markets and new revenue opportunities, it has enhanced and added value to Pensord’s traditional litho operation.

“Being able to build a digital print capability based on Ricoh/Heidelberg Linoprint digital print technology has been strategically important to Pensord. It has opened up new areas of business for us, but it also enables us to deliver a more complete package to existing customers. It means we have a better-tie in with customers, it reduces the need to outsource work and it helps to cement our customer relationships.”

Karl Gater, Operations Director, Pensord