When Pensord, one of the UK’s leading trade magazine printers, recognised a change in demand for traditional litho print services, it took a strategic decision to diversify its business and set up a digital print unit. Pensord Digital, which has been developed around Ricoh/Heidelberg Linoprint digital print technology, has been a huge success. Not only has it opened up new markets and new revenue opportunities, it has enhanced and added value to Pensord’s traditional litho operation.
- Challenge: Customer Engagement, Digital workflows and processes
- Industry: Other
- Business size: Small & Medium Business
- Service Line: Production Printing